Tomorrow’s business leaders are today’s lemonade sellers

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Lizzy Abellera - TALENT
STORY SLUG – Tomorrow’s business leaders are today’s lemonade sellers
STORY FORM – PKG
REPORTER –
Lizzy Abellera

IMAGINE THAT TOMORROW’S BUSINESS LEADERS WERE ONCE THOSE KIDS YOU SAW SELLING LEMONADE ON THE SIDEWALK. YOU WOULD THINK, “WOW—THOSE KIDS ARE AMBITIOUS AT SUCH A YOUNG AGE!” THAT’S EXACTLY WHAT LEMONADE DAY 2011 BEING INTRODUCED IN ALASKA IS ABOUT! LIZZY ABELLERA HAS THE STORY.

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[B-roll of past Lemonade Day from other cities]

MAY 1 IS OFFICIALLY PROCLAIMED AS LEMONADE DAY IN ANCHORAGE, ACCORDING TO MAYOR DAN SULLIVAN.

THIS IS THE FIRST YEAR ALASKA IS PARTICIPATING IN THIS NATIONAL EVENT. IT IS OPERATED BY UAA’S COLLEGE OF BUSINESS AND PUBLIC POLICY AND THE UNIVERSITY OF ALASKA CENTER FOR ECONOMIC DEVELOPMENT. IT IS A COMMUNITY EVENT THAT ENCOURAGES BOTH YOUTH AND ALASKAN COMMUNITIES TO PARTICIPATE IN SELLING LEMONADE AT THEIR OWN STANDS. YOUTH WILL PREPARE THEIR OWN STANDS, MARKET THEIR GOODS, AND BE THEIR OWN BOSS. THEY ALSO GET TO KEEP ALL REVENUES EARNED FROM THEIR LEMONADE STAND.

[Video of Christi Bell coordinating event in her office]
CHRISTI BELL, DIRECTOR FROM UA CENTER FOR ECONOMIC DEVELOPMENT, IS THE MAIN POINT OF CONTACT FOR PUTTING THIS EVENT TOGETHER. SHE IS WORKING CLOSELY WITH KELLY LAIPENIEKS, MEREDITH ROTHSTEIN, AND KATHRYN ABBOTT.

[Video of Christi Bell interview]
[“To help promote this event, we will all be hosting a Lemonade Day bus this coming Sunday to allow media an opportunity to get around to some stands.”
SOT/BITE – 8 seconds
CG: Christi Bell, Director of UA Center for Economic Development]

[Video of University Center, Seawolf Shuttle, UAA logo]
THIS BUS WILL BE DEPARTING FROM THE UNIVERSITY CENTER AT 12:30 PM. IT WILL MAKE ROUNDS IN ANCHORAGE TO VISIT THE DIFFERENT LEMONADE STANDS. IT WILL RETURN AT 4:30 PM. THEY PLAN ON INTERVIEWING THESE YOUTH PARTICIPANTS ON THEIR EXPERIENCES THROUGHOUT THE DAY.

[Video of Kelly Laipenieks interview]
[“The bus will be touring numerous lemonade stands around the city in support of these amazing young entrepreneurs.”
SOT/BITE – 6 seconds
CG: Kelly Laipenieks, Lemonade Day Coordinator]

THE GOAL THIS YEAR WAS TO REGISTER AT LEAST 1,100 ACROSS THE STATE.

ASIA BEDER IS A VISTA VOLUNTEER FOR THE EVENT WHO WORKS CLOSELY WITH KATHY ABBOTT.

[Video of Asia Beder Interview]
[“On Kids Day alone, about 850 youth registered to participate in this event.”
SOT/BITE – 4 seconds
CG: Asia Beder, VISTA Volunteer]

[B-roll from Kids Day]
THIS TOOK PLACE EARLIER THIS MONTH AT THE DENA’INA CIVIC & CONVENTION CENTER. THE CHILDREN RECEIVED FREE BACKPACKS THAT WERE FILLED WITH INFORMATION ON WHAT LEMONADE DAY IS, TIPS ON WHERE TO SET UP THEIR STANDS, AND HOW TO BUILD THESE STANDS. EACH CHILD WAS REQUIRED TO HAVE AN ADULT SPONSOR THEM.

[Video of Asia Beder interview]
[“We made about 900 backpacks and were only left with about 50.”
SOT/BITE – 3 seconds
CG: Asia Beder, VISTA Volunteer]

[Video of outside of the following buildings: City Diner, Chuck E. Cheese, Classic Toys, Carrs locations]
EACH ENTREPRENEUR IS RESPONSIBLE FOR OBTAINING PERMISSION TO SELL LEMONADE ON PRIVATE PROPERTY. HOWEVER, ACCORDING TO THE OFFICIAL LEMONADE DAY WEBSITE FOR ALASKA, MANY LOCAL BUSINESSES HAVE VOLUNTEERED TO HOST STANDS AT THEIR STOREFRONTS. THESE INCLUDE: CITY DINER, CHUCK E. CHEESE, CLASSIC TOYS, AND ALL CARRS LOCATIONS. THE MUNICIPALITY OF ANCHORAGE IS ALSO ALLOWING ALL PARKS TO BE USED FOR LEMONADE STANDS. EACH YOUTH IS ENCOURAGED TO CONTACT THE BUSINESSES DIRECTLY TO NEGOTIATE THE PLACEMENTS OF THEIR STANDS AS ITS PART OF THE LEARNING PROCESS.

[CG: Table of the following facts]
LEMONADE DAY ORIGINATED IN HOUSTON, TEXAS AND WAS FOUNDED IN 2007. DURING THIS FIRST YEAR, ABOUT 2,600 KIDS REGISTERED. IN 2008, ABOUT 11,000 KIDS REGISTERED, AND IN 2009 ABOUT 31,000 KIDS REGISTERED WHEN IT EXPANDED TO AUSTIN, TEXAS AND WAYNE COUNTRY, INDIANA. LAST YEAR’S TOTAL REVENUE FOR LEMONADE DAY 2010 WAS $4.2 MILLION, WITH OVER $1 MILLION DONATED TO A CHARITY OF CHOICE FROM YOUTH.

VOLUNTEERS THAT ARE INTERESTED IN HELPING OUT WITH LEMONADE DAY OR JOINING LAIPENIEKS, BELL, ROTHSTEIN, OR ABBOTT ON THE BUS CAN CONTACT THE UA CENTER FOR ECONOMIC DEVELOPMENT AT 907-786-5444 FOR MORE INFORMATION. FOR K-R-U-A NEWS, I’M LIZZY ABELLERA.

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[CG: Contact information for UA Center for Economic Development]
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